Mascot Jak the bulldog in front of Lee Hall



Visual Identity Standards

Downloadable Assets:
• Logos (MSU)
• Logos (University Units)
• Tagline - We Ring True
• Color Palette
• Email Signature
• Stationery
• PowerPoint Templates
• Research Posters
• Fact Book
• Video Resources

Licensing Graphics for Merchandise


Consistent and thoughtful use of Mississippi State University’s logos builds a strong foundation for the university’s visual identity, which serves to build recognition for the institution across all audiences.  

Mississippi State University developed its first comprehensive visual identity program in 1992 with the introduction of specifications for how graphic symbols, including the university seal, should be presented.

In 2014, under the leadership of President Mark E. Keenum, the trademarks and licensing committee, working with the office of public affairs and the communications council, was charged with revisiting the guidelines with the goals of:

    •       revising academic logos and the removal of the the M-State from the shield graphic to stand on its own above the university's wordmark
    •       using a uniform typeface that would unify the academic and athletic logos
    •       consolidating university symbols under a uniform standard that would more consistently brand Mississippi State University;

In 2015, the Visual Identity Standards were revised to incorporate suggestions made by various focus groups across campus, including consistency of web pages, use of secondary logos and email signature requirement.



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