BRAND & IDENTITY

Overview

Visual Identity Standards

Downloadable Assets
• Logos (MSU)
• Logos (University Units)
• Tagline - We Ring True
• Color Palette
• Email Signature
• Stationery
• PowerPoint Templates
• Research Posters
• Fact Book
• Video Resources

Licensing Graphics for Merchandise


LOGOS - Mississippi State University

Orientation and Colors Print Electronic & Web
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Complete package download (.ZIP) All file formats and colors.

If you discover you need the unversity signatures or the wordmark in a different file format or size, please contact hrowe@opa.msstate.edu.

 

LOGOS - University Units

University units include colleges, departments, institutes, centers, labs and offices. The official university signature represents all Mississippi State University departments and offices; however, an individual unit may wish to identify itself by using the unit name through the use of a secondary signature. With the unit name below “Mississippi State University,” the unit name receives prominence while retaining an overall university identity.

Click here to see a list of available units across campus with preset secondary signatures.

 

TAGLINE – We Ring True™

We Ring True™ can be used in text copy if it includes the trademark symbol afterwards. We Ring True™ can be used in advertising and on promotional items, but the art cannot be modified. We Ring True™ is available for download in multiple file formats in maroon, black and white. See below for individual files or click here to download the complete WRT logo package.

Orientation and Colors Print Electronic
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COLOR PALETTE

Along with the official MSU maroon being Pantone 505, below is a sample of approved support and accent colors that can be used in promoting the academic side of the university in print and on the web. Secondary accent colors may be used as a way to highlight an area in a color that works with maroon, but isn’t maroon for those instances when you need to draw attention through supporting colors while still promoting MSU. You cannot use the secondary/accent colors without using maroon. Maroon should always be the dominant color in university publications.

>> MSState Color Pallete (PDF)

 

Application Specific Resource: For Adobe Creative Suite users, download the following MSState color palette. To use the files, open the Swatches palette in your program and click on the top right menu. Select “Open Swatch Library” and then select “Other Library.” Select the MSState_Colors.ase file after you have downloaded it to your computer.

>>Adobe Swatch Library for MSState - PMS/SPOT

>>Adobe Swatch Library for MSState - CMYK/PROCESS

 

 

EMAIL SIGNATURE

Individuals who wish to include a logo in their email signature block may use the official University signature (horizontal or vertical) or one of the Spirit Marks (excluding the Paw Print and Bulldog Head). Phrases such as “Go Dawgs,” “Hail State,”  “We Ring True” or other MSU-related phrases may be used.  Academic and research related confidentiality clauses that are necessary for electronic communications may be used. No other phrases or quotations should be included.

Example Only:

Hail State!
_______________________________
John A. Smith
Title goes here
321 Street Address
Mailstop 0000
Mississippi State, MS 39762

P: 662.325.XXXX
F: 662.325.XXXX

johnsmith@msstate.edu
www.msstate.edu

 

 

 

STATIONERY

Click here to download the Mississippi State University stationery templates - letterhead, business card and envelope. The files are set up in Adobe InDesign and can be shared with approved print vendors to produce updated MSState stationery items.

Click here to download a Microsoft Word document that can be customize for use as electronic letterhead for any MSU unit across campus.

 

 

PPT TEMPLATES

Download Microsoft PowerPoint templates that have the MSU logo already incorporated into the design. These can be further customized for any MSU unit across campus.

Basic Maroon & White PPT:
Standard | Wide

 

Maroon Side Bar PPT:
Standard | Wide

 

Maroon Bottom Bar PPT:
Standard | Wide

 

Simple Grey Texture Background PPT:
Standard | Wide

 

 

RESEARCH POSTER TEMPLATES

Download Microsoft PowerPoint templates that have the MSU logo already incorporated into the basic poster presentation design. These can be further customized for any MSU researcher across campus.

>> 24" x 36" Poster

>> 36" x 48" Poster

 

>> 36" x 24" Poster

>> 48" x 36" Poster

 

 

Fact Book

You can view the Fact Book online by clicking here or you can download a PDF of the current issue here.

 

 

 

Office of Public Affairs  •  Mississippi State University  •  102 George Hall  •  233 Lee Blvd.  •  P.O. Box 5325  •  Mississippi State, MS 39762
Phone: (662) 325-3442  •  Fax: (662) 325-7455  •   Page Maintainer  •   Updated: September 26, 2017Facebook Twitter